Khayami Cars stand featuring the Dena
Khayami Cars was the main auto manufacturing business in Tamora. The high tariffs on goods that Tamora placed on all imports including cars coupled with a ban on foreign investment meant that many Tamoran industries were lagging behind the other more advanced economies of Mundus and Khayami Cars was no exception. They had been struggling for years and their Dena car was their latest model which barely managed to keep the company afloat. The automaker has almost 90% of its sales in Tamora and because of slavery sanctions as well as strict environment regulations the Dena was available for sale in very few Mundus countries, most of them poor like Zimalia.
Khayami Cars did not expect that they would be able to certify their model to meet the pollution requirements in Achkaerin and instead participated at the show mostly for marketing purposes relating to the Tamoran domestic market. They were here to show the company had an international presence.
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The Dena was described as “a low cost no thrills car” with a price tag of 10,000 dinars/USD
Because the Dena was he only model available for show, the stand was rather small and the organizers did not expect much interest from the public. In order to raise some interest they organized a raffle where visitors at their stand could win and a two weeks all expenses trip to Tamora and Royal Seleucid. The prizes were meant to promote the joint bid Tamora and Royal Seleucid had placed to host the Mundus Games.
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Imam Halami, marketing director Khayami Cars, was also present at the event for talks with the press
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Group picture of the staff at Khayami Cars stand